A suite of next-gen mobile AR experiences for Live Nation and Verizon’s multi-year partnership — built to promote Verizon’s 5G network around The Chainsmokers’ 11/29 performance at Chase Center, San Francisco.
A custom mobile AR app for attendees, the first-ever 5G-powered live AR experience for VIPs, and a synchronized AR layer during the performance — plus a 4G version with a live filter, AR photo ops, a geolocated portal and a post-show module.
Client
Verizon × Live Nation
Role
Biz Dev · Strategy · Executive Producer · Creative Director
Year
2019
Partners
Verizon · Live Nation · The Chainsmokers · PortalsXR · Chase Center
(02) — Impact
#1
Most talked-about 5G brand on social that weekend
1.9M+
Announce film views
(03) — Selected frames
