Jeff Nicholas®
Building at Meta — 2026
(03)Career · two decades

Career.

Multi-disciplined creative executive operating across creative, technology, music, entertainment & marketing — leading teams, building brands and delivering category-defining work.

Experience

(A) — Roles · most recent first
01
Meta — Reality Labs
Head of Video Production
Reality Labs Entertainment — production strategy, operating models & creative standards across immersive and live entertainment.
2026–Now
02
Meta — Reality Labs
Executive Producer & Head of Music Content
Reality Labs Entertainment — led music content strategy & programming across immersive music experiences.
2024–26
03
Yuga Labs
Sr. Creative Director
Bored Ape Yacht Club — co-led creative & strategic direction for one of the world’s most culturally influential digital brands.
2023–24
04
Authentic Artists / WarpSound
Executive Creative Director
Led all creative strategy & execution for an adaptive AI music company.
2020–23
05
Live Nation
VP, Creative Director — Media & Sponsorship
Integrated campaigns for global partners — Uber, PayPal, Honda, Cisco — driving multimillion-dollar sponsorship & media deals.
2019–21
06
Live Nation
VP Creative, Innovation · Director, XR Creative + Production
Industry-first VR & AR experiences, including Samsung’s Unframed: Coldplay VR Live.
2017–19
07
Create + Destroy
Freelance Creative Director / Director
Commercial, music video & experiential for Hulu, Oculus, Live Nation, Justin Timberlake, DreamWorks, RCA Records, Budweiser.
2016–17
08
Vantage.tv
EVP — Strategy, Creative + Growth
Strategy & creative for Google and Goldenvoice’s first Coachella VR livestream.
2016
09
The Uprising Creative
Founder & CEO · Executive Creative Director
Founded & led a multidisciplinary creative agency through nine years of sustained growth.
2007–16
10
Silva Artist Management
Director — Creative, Merchandise & Tour Marketing
Creative direction, merchandise strategy & tour marketing for globally influential artists. Co-created Hooves Footwear with Dave Grohl.
2005–07
11
Bill Silva Management
Artist Manager · Tour Manager · Merchandise Director
Global tours & operational systems for globally influential artists.
2002–04
12
Early Career
Foundations
Design, creative direction & technical systems through early ANSI art & BBS operations, freelance work, academic study & on-campus technical roles.
1994–02

Advisory

(B) — Founders & teams I back
Johnny Carson Center for Emerging Media Arts (UNL)2017–Now
Authentic Artists / WarpSound’19–20, ’23–24
Techstars Music2017–23
Portals XR2019–20
Versus Creative2014–15
AtVenu2012–13
Honors — Nominations
Emmy · Cannes Lions · Clio · MTV VMAs
Honors — Awards
Webby · FWA · Awwwards · CSS Design Awards · Telly · Event Marketer
Education
University of Nevada, Las Vegas — Graphic Design

Credits

(C) — Selected production credits
Virtual Reality
  • Meta × iHeartRadio — Coldplay: Music of the Spheres, An Immersive Experience (2025)EP
  • Meta × Studio Realive — K-POP Concert Series (2025)EP
  • Meta × Red Rocks — Red Rocks Live in VR (2025)EP
  • Meta × iHeartRadio — iHeartRadio Theatre Concert Series (2025)EP
  • Lollapalooza VR Broadcast (2018)EP · Co-Dir
  • ON STAGE VR Series — Lil Wayne, Major Lazer, Phoenix (2017–18)EP · Dir
  • Oculus Venues VR — A$AP Ferg, Andy Grammer (2018)EP · CD
  • Samsung — Unframed: Coldplay VR Live (2017)EP · CD
  • Backstage w/ Citi VR Concert Series (2017)EP · CD
  • Gymkhana 9 VR Experience (2016)EP · Dir
  • Lollapalooza Experience (2016)EP · Dir
  • Blue Diamond Almonds — The Lane To Greatness (2016)EP · Dir
  • Hoonigan / Ford — World Rallycross VR (2016)EP · Consultant
  • Theirworld — Safe Schools: Nepal Documentary (2016)EP · Dir
  • CBS News — Texas Dreams Gymnastics (2016)EP · Dir
  • Coachella Live VR Experience (2016, 2017)EP · Dir
  • Budweiser 4D Experience (2016)EP
  • CBSi — Our Reality Is Virtual w/ Kenan Thompson (2015)EP · Dir
  • Fort Minor — ‘Welcome’ Music Video (2015)EP · Dir
Augmented Reality
  • Live Nation × Verizon — The Chainsmokers 5G (2019)EP · CD
  • Billie Eilish — Cannes Lions Experience (2019)EP · CD
  • Music Midtown (2019)EP · CD
Interactive
  • ApeFest Portugal (2024)EP · CD
  • WarpSound — Rarity Room (2022)EP · CD
  • WarpSound — Live Interactive Series (2021–22)EP · Dir
  • WarpSound — Interactive Live at Tribeca Festival (2020)EP · Dir
Music Videos
  • Justin Timberlake — Can’t Stop The Feeling (2016), Take Back The Night / Tunnel Vision / Suit & Tie (2013)EP · Dir / CD
  • Rihanna — American Oxygen (2015), What Now (2013)EP · Dir
  • G.E.M. — Piano Sessions (2016), Away (2015)EP · Dir
  • Shakira — Empire (2014)EP · Dir
  • Priyanka Chopra — I Can’t Make You Love Me (2014)EP · Dir
  • Jason Mraz — We Can Take The Long Way (2014)EP · Dir
  • Alicia Keys — Not Even The King, New Day (2012)EP · CD
Commercial + Branded
  • Cisco — The Bridge To Possible (2020)EP · CD
  • Hulu — ON STAGE Series (2017–18)EP · CD
  • Samsung — Unframed: Coldplay (2017)EP · CD
  • Nixon Watches — The Mission (2016)EP · Dir
  • Apple Music — Festival Launch & Digital Content (2015)EP · Dir
  • Perrier — Inspired by Street Art (2015)EP
  • Beats by Dr. Dre — Priyanka Chopra Broadcast Spot (2014)EP · Dir
  • Bud Light Platinum — Up For Anything (2013)EP · Dir
Short Film
  • Michael Alden Lloyd — Pilgrim (2016)EP