WHAT ARE WE,
IF NOT AMBITIOUS?
Multi-disciplined creative executive operating at the intersection of creative, technology, entertainment, and marketing.
Over two decades of experience leading teams, building brands, and delivering category-defining work across live entertainment, music, immersive media, XR, and emerging platforms.
Known for combining hands-on creative leadership with strategic clarity — translating ambitious ideas into real-world execution at scale.
CAREER OVERVIEW
Head of Music, Reality Labs Entertainment
2024-PRESENT
Leading the development of next-generation mixed-reality entertainment experiences within Meta’s Reality Labs organization, with a focus on music, culture, and immersive storytelling at global scale.
YUGA LABS
Sr. Creative Director, Bored Ape Yacht Club
2023-2024
Co-led creative and strategic direction for one of the world’s most culturally influential digital brands, spanning content, immersive experiences, live events, partnerships, gaming, and global community initiatives.
Executive Creative Director
2020-2023
Led all creative strategy and execution for an adaptive AI music company and its consumer brand WarpSound.
Worked as part of the core leadership team to align creative vision, product development, and business strategy while building a multidisciplinary creative organization.
VP, Creative Director (Media & Sponsorship Division)
2019-2021
Created and pitched integrated campaigns for global partners, driving multimillion-dollar sponsorship and media deals.
Led creative initiatives for brands including Uber, PayPal, Honda, and Cisco, while strengthening cross-functional alignment across creative, strategy, production, and sales teams.
LIVE NATION
VP, Creative, Innovation | Director, XR Creative + Production
2017-2019
Conceptualized and executed landmark immersive experiences, including Samsung’s Unframed: Coldplay VR Live, widely cited as a defining moment for VR in branded entertainment.
Pioneered large-scale VR and AR live experiences with partners including Samsung, Verizon, Hyundai, Publicis, and R/GA.
Freelance Creative Director / Director
2016-2017
Creative direction and execution across commercial, music video, and immersive projects for Hulu, Oculus, CBS News, Live Nation, Ford Performance, Justin Timberlake, DreamWorks, RCA Records, Budweiser, and others.
vantage.tv
EVP, Strategy, Creative + Growth (Contract)
2016
Led strategy and creative execution for Google and Goldenvoice’s first Coachella VR livestream, resulting in multi-year renewals and expansion to additional global festival partners.
Founder & CEO | Executive Creative Director
2007-2016
Founded and led a multidisciplinary creative agency through nine years of sustained growth, including market expansion, acquisitions, and the launch of multiple satellite businesses.
Built a client roster spanning globally recognized brands, artists, and cultural institutions.
Director, Creative, Merchandise, Tour Marketing + Special Projects
2005-2007
Led creative direction, merchandise strategy, and tour marketing for a roster of globally influential artists, driving cultural impact and commercial performance across touring and retail.
Co-created and launched Hooves Footwear, a limited-run footwear brand developed with Dave Grohl, Gravis Footwear, and Nick Raskulinecz, achieving rapid sell-outs and international retail placement.
Artist Manager | Tour Manager | Merchandise Director
2002-2004
Built early leadership experience across artist management, touring, and merchandise operations for emerging and established artists.
Managed global tours and operational systems for artists including Jason Mraz and Gary Jules, supporting rapid career growth, chart success, and major-label outcomes.
Early Career & Creative Foundations
1994-2002
Developed foundational skills in design, creative direction, and technical systems through freelance work, academic study, and on-campus technical roles within music and entertainment environments.
This period established a long-standing hybrid creative/technical approach that continues to inform leadership work across emerging media and technology-driven platforms.
Providing strategic guidance to an internationally recognized program focused on emerging media, immersive storytelling, and the convergence of film, technology, and performance.
Advisory Council Member (2017-Present)
Advised on creative vision and positioning during early development and subsequent growth phases, transitioning into an executive leadership role following seed funding.
Creative Advisor (2019-2020, 2023-2024)
Mentored early-stage music and media technology startups as part of Techstars’ global accelerator program, supporting founders across creative strategy, product positioning, partnerships, and go-to-market development.
Startup Mentor (2017-2023)
PORTALS XR
Advised a stealth-mode XR startup focused on spatializing live events and immersive fan experiences for artists, brands, and venues.
Strategic Advisor (2019-2020)
Advised and incubated early-stage experiential and digital initiatives at the intersection of music, culture, and community-driven storytelling.
Advisor | Incubator (2014-2015)
Pre-Seed Advisor | Incubator (2012-2013)
Worked with the founding team to shape core product strategy and incubate early operations for a live-events point-of-sale and inventory platform.
SELECTED PRODUCTION CREDITS
VIRTUAL REALITY (VR)
Meta x iHeartRadio - Coldplay Music of the Spheres World Tour: An Immersive Experience (EP - 2025)
Meta x Studio Realive - K-POP Concert Series (EP - 2025)
Meta x Red Rocks - Red Rocks Live in VR Concert Series (EP - 2025)
Meta x iHeartRadio - iHeartRadio Theatre Concert Series (EP - 2025)
Live Nation x C3 Presents x Red Bull x Google - 2018 Lollapalooza VR Broadcast + Experience (EP/Co-Director - 2018)
Live Nation x Hulu - ON STAGE VR Series w/ Lil Wayne, Major Lazer + Phoenix (EP/Director - 2017-2018)
Live Nation x NextVR x Oculus - Oculus Venues VR Broadcasts with A$AP Ferg + Andy Grammar (EP/Creative Director - 2018)
Live Nation x Samsung - Unframed: Coldplay VR Live Broadcast (EP/Creative Director - 2017)
Live Nation x NextVR x Citibank - Backstage w/ Citi VR Concert Series (EP/Creative Director - 2017)
Hoonigan Racing - Gymkhana 9 VR Experience (EP/Director - 2016)
C3 Presents x Samsung - Lollapalooza Experience (EP/Director - 2016)
Blue Diamond Almonds - The Lane To Greatness, Matt Grevers (EP/Director - 2016)
Hoonigan Racing / Ford Performance - World Rallycross VR Experience (EP/Creative Consultant - 2016)
Theirworld - Safe Schools: Nepal Documentary (EP/Director - 2016)
CBS News - Texas Dreams Gymnastics, Bailie Key (EP/Director - 2016)
Goldenvoice - 2016 Coachella Experience (EP/Director - 2016)
Budweiser - Budweiser 4D Experience (EP - 2016)
CBSi - Our Reality Is Virtual, Kenan Thompson (EP/Director - 2015)
Fort Minor - ‘Welcome’ Music Video (EP/Director - 2015)
WEVR - WEDIDIT House Party (EP/Creative Consultant - 2014)
AUGMENTED REALITY (AR)
Live Nation x Verizon - The Chainsmokers 5G (EP/Creative Director - 2019)
Live Nation - Billie Eilish Cannes Lions Experience (EP/Creative Director - 2019)
Live Nation x Hyundai - Music Midtown (EP/Creative Director - 2019)
INTERACTIVE EXPERIENCES
Bored Ape Yacht Club - ApeFest Portugal (EP/Creative Director - 2024)
Authentic Artists x NFT.NYC - Rarity Room by WarpSound (EP/Creative Director - 2022)
Authentic Artists x Twitch - WarpSound Live Interactive Series (EP/Director - 2021-2022)
Authentic Artists x Tribeca Festival - WarpSound Interactive Live (EP/Director - 2020)
music VIDEO
Justin Timberlake - Can't Stop The Feeling (1st Listen) (EP/Director - 2016)
G.E.M. - Piano Sessions (EP/Director - 2016)
G.E.M. - Away (EP/Director - 2015)
Rihanna - American Oxygen (EP/Director - 2015)
Jason Mraz - We Can Take The Long Way (EP/Director - 2014)
Camila - Decidiste Dejarme (EP/Director - 2014)
Priyanka Chopra - I Can't Make You Love Me (EP/Director - 2014)
Olivia Holt - Carry On (EP/Director - 2014)
Shakira - Empire (EP/Director - 2014)
Rihanna - What Now (EP/Director - 2013)
Justin Timberlake - Take Back The Night (EP/Director - 2013)
Justin Timberlake - Tunnel Vision (EP/Director - 2013)
Justin Timberlake - Suit & Tie (Lyric Video) (EP/Creative Director - 2013)
Alicia Keyes - Not Even The King (Lyric Video) (EP/Creative Director - 2012)
Alicia Keyes - New Day (Lyric Video) (EP/Creative Director - 2012)
COMMERCIAL + BRANDED
Live Nation x Cisco - ‘The Bridge To Possible: Frontline Workers’ (EP/Creative Director - 2020)
Live Nation x Hulu - ‘ON STAGE’ Series (EP/Creative Director - 2017-2018)
Live Nation x Samsung - ‘Unframed: Coldplay’ (EP/Creative Director - 2017)
Nixon Watches - ‘The Mission’ (EP/Director - 2016)
Apple Music Festival - Launch Content / Digital Spots (EP/Director - 2015)
Apple Music - Various Digital Content Series (EP/Director - 2015)
Perrier - ‘Inspired by Street Art’ Series (EP - 2015)
Beats by Dr. Dre - Priyanka Chopra Broadcast Spot (EP/Director - 2014)
Ful Bags - Digital Spot (EP/Creative Director - 2014)
Bud Light Platinum - ‘Up For Anything’ (EP/Director - 2013)
SHORT FILM
Michael Alden Lloyd - Pilgrim (EP - 2016)