JEFF NICHOLAS
EXECUTIVE CREATIVE & ENTERTAINMENT LEADER
Building teams, platforms & culturally defining experiences
at the intersection of music, culture & technology.
Senior creative and operations leader with 20+ years of experience leading platform-scale initiatives across music, entertainment, marketing, culture and emerging technology. Former Head of Music at Meta Reality Labs Entertainment, with prior leadership roles at Live Nation and Yuga Labs.
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WHAT I DO
I specialize in building and leading multidisciplinary teams that turn ambitious ideas into meaningful audience experiences at scale. My work sits at the intersection of creative strategy, operations, and execution, aligning creative ambition with business objectives, platform realities, and long-term growth.
I’m most effective in highly dynamic environments that require both vision and rigor: defining strategy, shaping orgs and processes, and delivering complex initiatives across content, partnerships, and product-adjacent teams.
SELECTED LEADERSHIP EXPERIENCE
Head of Music, Reality Labs Entertainment — Meta (Reality Labs)
Senior Creative Director — Yuga Labs (Bored Ape Yacht Club)
VP, Creative & Innovation — Live Nation
Founder & CEO — The Uprising Creative
Work recognized by the Emmys, Cannes Lions, Clio, Webby, MTV VMAs, FWA, Awwwards, CSS Design Awards, Telly Awards, and Event Marketer
AREAS OF IMPACT
PLATFORM, CONTENT & EXPERIENCE DEVELOPMENT
Platform-scale content initiatives
Audience-first experience design
New formats & launch moments
Music, Content & Cultural IP
Artist partnerships
Original content development
Music-driven storytelling & experiences
Brand, Partnerships & Growth
Strategic partnerships
Branded entertainment
Cross-functional go-to-market initiatives
IMMERSIVE & EMERGING FORMATS
Mixed Reality entertainment
Immersive live events
Experimental & interactive media
ADVISORY & MENTORSHIP
I advise founders and mentor teams working across music, media, and emerging technology. Current and past advisory roles include the Johnny Carson Center for Emerging Media Arts and Techstars Music, supporting early-stage companies and creative leaders navigating platform shifts.
I care deeply about the work — and the people doing it.
Leading teams, shaping ideas, making things real, and delivering at the highest creative level possible, on time and on budget. That combination has defined my career, and it’s what I continue to bring to every role.